Marketing of Online Dating

A few months ago I was at a popular bar in my hometown of Edmonton using the facilities when I noticed in the bathroom an advertisement for Lavalife, one of the more popular dating sites on the Internet. The advertisements couldn’t be missed because, though they were not large, they were above the urinals at about eye level from where I was standing and there is not much else a man can do while standing at urinal but look down, or look straight. Never, ever look beside you unless you want to risk having the guy standing there call you gay (not that there is anything wrong with being gay, in my view).


The advertisement I saw showed some gorgeous women, elegant and classy with martini drinks, having fun in a club or bar and the wording in the ad said: “Score More.”

While without doubt there are some women who use online dating for sex, clearly the advertisement was appealing to men, with gorgeous women as the photo subjects, and I wondered if the women’s bathroom had an analogous advertisement that appealed mainly to women. I asked one of the women that was in my group of friends what the ads about Lavalife were like in her bathroom. She said she hadn’t noticed and seemed uninterested until I explained the ad in the men’s bathroom and my suspicions about the site marketing. She agreed to check and when she came back, just as I suspected, she said that they portrayed Lavalife as a site where women could find the true loves of their lives.

Absolutely brilliant.

From this we can conclude one thing. In Lavalife’s marketing, at least in bars, there is definitely a gap between the type of women they lure to the site (ones who are looking for steady boyfriends and possibly husbands) and the type of men that they bring to the site (ones that are looking for only one thing). No doubt this has lead to some online date mismatches as players represent themselves as potential lifemates then don’t call back, if you know what I mean.

I thought to myself that an advertisement like the one that was in the guy’s bathroom could only be put in a men’s bathroom where it was free from the gaze of women. Anywhere else, like a common area or billboard, and it would certainly get spotted by women and a lot of female Lavalife patrons might not like how they are being portrayed to their respective counterparts. While Lavalife might have a beef with me for revealing their secret and diabolical plan, my loyalty remains to my readership.

Click the links in the margin for other online dating articles by myself.


Dispelling the Top Myths About Online Dating

Have you ever run into someone who believes in a silly dating myth? Do you yourself have a few misconceptions of the online dating world? Maybe you want to set the record straight, or maybe you’re just interested to know what most people believe of online dating?


Sit back and relax as we uncover the three most popular online dating myths, and stop them in their tracks!

Online Dating Myth #1:

People Who Use The Internet To Date Are ‘Losers’ Who Can’t Get a Real Date

This is one of the most common and disgusting myths about online dating. How can anyone even think that, after all?

It’s simply not true! There are millions and millions of average, everyday people who, for one reason or another, aren’t with anyone. They’re looking for what the rest of us are looking for love, companionship, friendship. and the fact is, there’s nothing wrong with that.

Looking for love online is no different than people going to bars looking for a date, or meeting someone in a grocery store, or even through a friend. You’re not a ‘loser’ because you go to online dating sites. Actually, it makes you less of one, because you’re willing to take the tools available to you, and try to find love. There’s nothing wrong with that at all.

Online Dating Myth #2:

Dating Online Isn’t Safe and You Shouldn’t Do It

This one makes me, and anyone who knows anything about online dating, laugh. The media has gone into a frenzy with any half-true story they can find that deals with monetary loss, and online dating sites can often times be the one that takes the brunt of their abuse. Why?

Well, online dating sites connect you to literally millions of people in a very short amount of time. There’s no question that some profiles are fake – and some people are looking to just take your money. But it’s very easy to weed through those looking to scam you, and only a very small percentage of the millions online now are.

So don’t not try your luck at online dating because you think that the entire thing is a scam… look at the thousands of people that really have found friendship, companionship, and even true love. You simply can’t argue with those statistics!

And don’t you think, if the entire online dating industry was a scam, someone would be plastering it everywhere?

Online Dating Myth #3:

It’s Too Expensive to Date Online

You’ll hear people whine all the time about how the best websites charge, and how you don’t feel that you should pay just to connect with other singles… well, you do have to pay for a membership. And then you basically get access to connect with millions of other single users!

Finding a ‘traditional’ date costs, too, you know. Going to a bar will cost you a drink, going on a blind date will cost you a meal, and even just meeting someone at a completely random place costs you some amount of money. Don’t be fooled into thinking it’s free!

Plus, let’s say you go on two dates with one person. That’s $40 a meal, $80 for both dates, plus $10 in gas for both dates, $20 for a movie for the first date, $35-$50 for the second date at the mall, the beach, an amusement park… you’re looking at $150, at the very least, for just two dates!

Being able to connect and get to know hundreds of new people is worth a little bit of your money – and the fact that you have to pay often wards off scammers who just want to take your money, and fake profiles.

So, What Have We Learned?

If you take nothing else away from this, remember:

Everyday, average people use dating sites – not just desperate losers.

Online dating is very safe, and you’re more likely to get mugged on the street than be scammed online through an online dating site.

And finally, online dating isn’t that expensive, and it’s worth the small price you have to pay.

So get out there! We’re broken the myths that have long bothered you… enjoy yourself, and meet other, loving singles!

Dating Ideas for Valentine’s Day

Are you thinking about dating tips / dating ideas for your Valentine’s Day? Now is the time to start preparing that romantic date for Valentine’s Day. But what to do that will scream out I love you. The ideas are really endless if you think about it. Not very good at being creative? Don’t worry, this article can make the least creative person look like a romantic pro. Of course you could always go out for dinner but that is so overused. This year go for creative and romantic. Give your loved one a Valentine’s that will have them completely awed.

Valentine's Day - Dating Tips

Massage for Two– A massage for two at a local spa is not only romantic but relaxing. Most spas have discount rates for couples massages. So book an hour or two for you and your partner on Valentine’s Day night and enjoy. If you are on a budget don’t worry. Decorate the living room floor with blankets, pillows, soft music and candles. You can then spend the evening giving each other massages.

Read Poetry– If you don’t have any books on poetry, you can check some out from the library. With the book of poetry and a bottle of wine, spend the evening reading poetry to each other. Just because it is Valentine’s Day doesn’t mean it has to be love poems. It can be any style of poetry that the two of you enjoy.

Bake Cookies Together– Be childish. Be fun loving. For this Valentine’s Day head for the kitchen together and bake up some cookies. Baking cookies may seem kinda childish for Valentine’s Day but it is really romantic. Don’t forget to be childish. Make a mess with it. Be playful with the cookie dough. Remember this is about romance.

Bubble Bath for Two– Leave your loved one a trail of flower petals all the way to the bath room door. Have a hot bubble bath and a bottle of wine waiting. If you like candles, then decorate the bath room in candles and set a warm candle light glow. There is nothing steamer than a bubble bath for two on Valentine’s Day.

You can always go for a twofer and get real creative. Start Valentine’s Day off with baking cookies together followed by a really relaxing bubble bath.

Share a Milkshake– Travel back in time to the old fashioned diner. Sitting at the counter sharing your favorite milkshake with your sweetheart. This is sure to capture your loved ones heart all over again.

Even if you choose to go with something I have not mentioned here, just remember to keep this Valentine’s Day fun loving and romantic. If you are long into your relationship try to recapture old feeling of love. Be your relationship new try to create new memories this year that will last in your hearts forever.

Top 10 Tips for Dating After a Divorce

A divorce can leave you lonely and depressed. Your self-esteem can be decimated, your heart broken. As a result you feel a desperate need to reconnect and have someone in your life who makes you feel wanted and needed.


Or, you may feel like a burden has been lifted and you can’t wait to get back in the game. But getting into a new relationship immediately after a divorce will usually lead to choosing the person most convenient rather than the right one for you.

I’ve been a relationship therapist for 25 years, and here are my top 10 tips I suggest when dating after a divorce.

1. Don’t enter into a committed relationship for at least a year. You need time to get acquainted with who you are now, and you may find that you have changed since the last time you were single. What you are looking for in a relationship may have changed as well.

2. If you have been out of the dating scene for some time, you may prefer going out with friends before you start with strangers. Going out to parties or restaurants without your mate will feel odd. Having “safe” people around will help you to adjust to the lack of their presence.

3. Usually, once a woman has sex she feels an attachment. Men do not necessarily have that same feeling. So if you chose to have sex, and you are a woman, don’t hang around the phone waiting for him to call. And if you are a guy don’t say anything that would make her feel that you intend to call if you don’t.


4. If you are meeting a stranger, whether it is from an online site or a referral from a friend, meet during the day for coffee or lunch. Co not meet them at your home. A coffee shop or bookstore will do nicely. You can never be too careful, and you do not want to have someone you don’t want to see again showing up at your home. Better safe than sorry.

5. Don’t feel that you have to go out every night to try to meet someone.

6. I have found that many single men really hate going home to an empty house, so they become workaholics or gym rats. They keep themselves so busy that they have little time to relax. Keeping busy is important after a divorce, but don’t let yourself become so engrossed in what you are doing that you have no flexibility or time for anything else. But the gym is a great place to meet someone and a good place to have a first date with someone you may have met there.

7. Spend time with family. This might be a good time to visit those relatives out of state who you haven’t seen in some time. You could use a few days away, and renewing old relationships adds to a positive new beginning. But don’t rush to introduce your newfound love to your family. That implies a serious relationship, and you may not want that level of commitment right now.

8. It’s a good time to go into therapy. Having an unbiased third party help you to understand where you have been and determine where you are going is very helpful. You will gain insight into yourself and your situation. Seeing a therapist is not a sign of mental illness; it’s a chance to grow and a luxury you should give yourself now. Your therapist can also help you with dating issues as they arise.

9. A divorce is a very major life change, and it’s a good idea to try to keep the rest of your life as stable as you can. You might be inclined to want to change your job or move far away, but it’s a good idea to wait on those changes and keep changes to a minimum for the time being. As you date different people they may introduce you to different things. Stay open and don’t be afraid to try them. Who knows; you may find that you enjoy things you never even knew about.

10. Lastly, and very importantly, if you have a history of substance abuse, don’t let the divorce be an excuse for relapse. Go back to AA or NA before you begin using again to get the support you know you need to get over this uniquely painful and stressful time. If it is best that you not spend your time with people who use drugs or alcohol. Now would not be the time to change that personal policy.

Uncommon Article Gives You the Facts on Interracial Dating That Only a Few People Know Exist

My encounters outside the state have revealed an absence of concern to the meaning of race. Also, but my only important relationship has been with a guy beyond my race.

All the finest groups perform there.” Our membership is made up of a huge number of amazing, fair and sincere singles. You are even permitted to want to enroll on several internet dating websites at the same time to be able to raise your chances of locating the very best partner for you. These sites normally furnish the top results for singles that are open to unique experiences, various people, and people who actually don’t exactly have only one type’ per say. Dating sites can similarly be tough, with bunches of of trial and error before you discover the most appropriate one.

My encounters outside the state have revealed an absence of concern to the meaning of race. Also, but my only important relationship has been with a guy beyond my race. If a person makes your relationship about over two individuals appreciating one another, then they are projecting an expectation on you and it isn’t fine.

Women aren’t only parts of meat, and ought not to be handled as such. Black women are related to strength, for they aren’t often seen as only a powerful black woman. Don’t concentrate on the simple fact which you’re dating a black woman and demean her as an exotic item, concentrate on her as the exceptional individual you’re dating and all the fantastic things which make her a fascinating person. As you fulfill several interesting black ladies you could find that you simply are brought to one in particular. Black ladies are like any other ladies Black ladies and minority women generally speaking, are usually held accountable for instilling culture and keeping up it.

Where to Find Interracial Dating

Cultures are enjoyment, particularly when you’re with somebody you love. Individuals have such a wide variety of traditions, and that’s fascinating to me. Together with fitting by religion, if it be Christian, Catholic, Jewish, Muslim or another faith. Inside this era, the happiness of bringing two distinct cultures together can be a lovely thing. Love is a must and may be enormously successful. Biblical love is the foundation for everything I must say here. It is definitely going to be enjoyable and I’ll locate some dates.

Some folks were truly pleased to observe an interracial couple. There are a lot of well-known celebrity couples that reveal the capability of a marvelous black and white interracial relationship along with the wonderful children they produce. There are plenty of reasons why men and women are attracted to other individuals It generally means that you’re prepared to really have a great look at your own prejudices.

4 hints you are working with a scammer on an internet dating site. In certain places there’s only a lack of eligible black men out there. Angel states, I am an precise proud native Houstonian. It really isn’t supported by the Bible. The magazine reportedly got an inordinate volume of negative remarks, dependent on the idea of interracial couples being immoral and unnatural. At the close of the day, interracial relationship does not constantly need to be a significant deal. Let us go to Jamaica until you discover what you are likely to do.”